Expandi is a cutting-edge social selling tool designed primarily for the most widely used professional networking platform, LinkedIn. It is designed to help businesses and professionals enhance their marketing strategies, grow their networks more efficiently and, ultimately, generate more leads and increase sales. Essentially, Expandi automates LinkedIn outreach in the most humanized manner.
Understanding Expandi Better: Features and Functionalities
Expandi offers a broad spectrum of features and functionalities that make it an indispensable tool for LinkedIn marketing. These are:
Automated Outreach
Expandi can help you automate your LinkedIn outreach without making it appear robotic. The tool boasts an ‘omni-channel’ approach that blends LinkedIn automation with elements such as email and web personalization. This brings about an element of uniqueness to every message you send, making it seem personalized and moving away from the obvious automated messages which can often be a put-off for potential connections. Another key feature is the ability to set up ‘if/then’ scenarios, allowing Expandi to respond differently depending on the recipient’s reaction to your outreach.
Personalized approach
With Expandi, you can create personalized campaigns that will make your connections feel valued and attended to. You can add personalized images, GIFs, and videos to your messages, making them more engaging and ensuring they stand out in the heap of other messages your connections might be receiving.
Detailed tracking and analytics
Expandi provides comprehensive tracking and analytics, allowing you to monitor your LinkedIn marketing efforts meticulously. You can track messages sent, connection requests, follow-ups, responses, and other critical metrics. The analytics offer data-based insights with the ability to evaluate the success of your campaign based on factors such as engagement and response rate.
