LinkedIn has carved a niche in today’s professional landscape as the go-to platform for networking, job-seeking, and for businesses to share their brand story. Offering an extensive range of tools and features, LinkedIn is far more than a simple networking site. A particularly useful but often overlooked aspect is LinkedIn Competitor Connection Monitoring. This feature allows companies to keep an eye on their competition and make strategic decisions accordingly.
What is LinkedIn Competitor Connection Monitoring?
LinkedIn Competitor Connection Monitoring is an analytical tool that allows companies to monitor the LinkedIn activity of their competitors. This can include observing changes in number of followers, updates, job posts and importantly, seeing who in your network is connecting with your competitors. Essentially, this feature provides your business with an insight into your competitor’s activities, strategies, and interactions.
How does Competitor Connection Monitoring work?
LinkedIn provides its users with a ‘Companies to track’ section. Here, businesses can select their competitors and start monitoring their activities. This is a continuously updated section, providing real-time data about how these organizations are making progress on LinkedIn. The data includes new followers, updates, and comparative percentile growth rates.
When it comes to competitor connection monitoring, one thing to note is that LinkedIn gives businesses an idea of who among their connections are engaging with their competitor’s posts and updates. In other words, it helps you to identify the common connections between you and your competitors.
Through the ‘Your Network’ feature, LinkedIn allows you to easily view the list of your connections who recently followed the competitor’s account. This not only gives insights into who is engaging with your competitor’s content, but also provides the opportunity to gain a better understanding of the kind of content that is attracting these connections.
Why is Competitor Connection Monitoring crucial?
In a market where companies are competing to gain maximum visibility and reputation, knowing your competitor’s moves becomes incredibly important. This is where LinkedIn Competitor Connection Monitoring comes into play. It helps businesses to benchmark their performance against competitors, enabling them to understand their position in the business landscape.
Accurate knowledge of your connections’ engagement with competitors can help inform your LinkedIn strategy. For instance, seeing your connections engage with a particular type of post on your competitor’s page could signal that similar content would also do well on your page.
Even beyond strategy, knowing who in your network is connecting with your competitors can have numerous benefits. This insight may reveal potential leads, help you identify industry trends, and even give you an idea of potential partnerships or collaboration opportunities.
In conclusion, LinkedIn Competitor Connection Monitoring is an invaluable resource for businesses wishing to understand their place in the market and respond effectively to competitor moves. By leveraging this feature, you are one step closer to shaping a LinkedIn strategy that works best for your business.
LinkedIn Competitor Connection Monitoring doesn’t require a lot of set-up time and offers considerable benefits. It provides real-time, tangible data that can help strengthen company strategy on LinkedIn and foster growth. At the very least, keeping an eye on what your competitors are doing can ensure that your own business is not falling behind.