Understanding LinkedIn Auto-Tagging
LinkedIn Auto-Tagging for leads is a powerful tool designed to add value to your marketing efforts. It is an automated feature provided by LinkedIn that automatically tags every lead generated from your LinkedIn ads campaign. By applying these tags to your leads, you can better understand their source and track the effectiveness of your LinkedIn advertising tactic. In effect, it simplifies the process of tracking leads generated from LinkedIn, making your metrics more precise and actionable.
The Benefits of LinkedIn Auto-Tagging for Leads
LinkedIn Auto-Tagging offers a host of benefits. If you’re running multiple campaigns, it can become difficult to keep track of every single lead and their origins. With auto-tagging, you can seamlessly track the progress of campaigns, know exactly where your leads are coming from, and understand which campaigns lead to the most conversions.
1. Saves time and minimizes errors: Manually tracking and tagging leads is a time-consuming task, and it’s also subject to human error. Auto-tagging makes it easy to keep track of your campaign success by automatically doing the work for you, thereby eliminating the risk of mistakes.
2. Enhanced analytic insight: LinkedIn auto-tagging provides granular data insights. You can see not just where leads came from, but what exactly they did. This kind of detailed, accurate data allows for in-depth analysis.
3. Improved ROI tracking: Auto-tagging also helps in tracking your return on investment (ROI). By keeping track of the leads and their sources, you can easily calculate the ROI of each campaign and make informed decisions about future marketing efforts.
How to Use LinkedIn Auto-Tagging for Leads
Using LinkedIn Auto-Tagging for Leads is quite simple. When creating a campaign on LinkedIn’s Campaign Manager, auto-tagging is a default setting. This means that once your campaign is active, the auto-tagging feature will automatically start to work.
However, if for some reason your auto-tagging feature is turned off, you can turn it on with these steps:
1. Log into your Campaign Manager dashboard on LinkedIn.
2. Click the account name for the account you want to apply auto-tagging to.
3. Click the gears icon in the top right corner of the account overview page.
4. Select “Settings”
5. In the “Campaign settings” section, there is a toggle for “Auto-Tagging.” If it’s turned off, click to turn it on.
Once auto-tagging is active, LinkedIn will start to append a unique “LinkedIn Insight Tag” to the URLs of your ads. This tag collects valuable data about the users who interact with your ads such as the LinkedIn ad click and the interactions on your webpage afterward. This data gives you insight into your campaign’s effectiveness and improves your targeting capabilities for future campaigns.
With improved insight into your campaign’s performance, you are better equipped to make strategic changes that will improve your overall marketing strategy. LinkedIn’s auto-tagging feature is a key aspect of managing and optimizing your LinkedIn ad campaigns, setting the groundwork for increased lead generation and conversions. Therefore, regardless of your marketing objective, taking advantage of LinkedIn auto-tagging will amplify the success of your advertising efforts.