Understanding LinkedIn Content Suggestions
Have you ever wondered how to keep your business’s LinkedIn page active with pertinent and engaging content? The answer lies with LinkedIn’s Content Suggestions, a built-in feature designed to help you discover and share relevant articles with your audience. This powerful tool curates a feed of trending posts suitable for your targeting options, potential market, and industry preferences, thereby making it easier than ever to offer your followers engaging, contextual material.
How does LinkedIn Content Suggestions work?
LinkedIn Content Suggestions operates by analyzing various parameters such as your LinkedIn Page followers, their job functions, industries, and the topics and articles they’re engaging with on the platform. By understanding this data, the tool suggests relevant content that would appeal to your audience on LinkedIn.
To get started, you need to access your LinkedIn Page and navigate to the “Content” tab under “Admin Tools”. Here you will find the “Content Suggestions” section. The tool presents an array of filters to narrow down the ideal content. You can select the fields of geography, industry, job function, seniority level, and topics. After specifying your parameters, the tool will provide a list of suggested articles.
For example, if you are an IT firm and want to share content relevant to software developers in Germany, you can set the “industry” filter to “Information Technology & Services”, “job function” to “Engineering”, and “geography” to “Germany”. Then, LinkedIn Content Suggestions will pull up content that resonates with this specific audience.
The Advantages of LinkedIn Content Suggestions
The primary advantage of LinkedIn Content Suggestions is its ability to streamline the process of curating content that resonifies with your followers. By leveraging LinkedIn’s comprehensive data, this feature ensures you are always sharing content that is likely to generate engagement and posts that your audience finds valuable. This simplifies the content curation process immensely and saves the time you would otherwise spend scouring the internet for suitable articles.
Moreover, it customizes the material to your specific audience’s tastes. The pieces of content provided are relevant to your audience’s industry, role, and location – providing you with the ability to tailor your messaging and position your business as a valuable source of industry insights.
Finally, LinkedIn Content Suggestions can aid you in determining emerging trends or topics gaining traction in your industry. Recognizing what subjects are trending enables you to keep your page updated with the latest news, fostering a reputation for being a thought leader in your industry. Additionally, sharing popular or trending posts also increases the likelihood of your content being shared or discussed among your followers and their networks, further amplifying your reach.
In conclusion, the primary purpose of LinkedIn Content Suggestions is to assist page administrators in discovering, curating, and optimizing content tailored to their respective audiences, thereby enhancing the overall LinkedIn experience for users. As a platform feature, it offers a simple and efficient means to engage your LinkedIn followers with relevant content, boost your brand visibility and strengthen your leadership in your industry. While it may be just one tool in your social media arsenal, it is without a doubt a potent one, especially when used correctly.