Understanding LinkedIn Post Scheduling Tools
LinkedIn Post Scheduling Tools are popular applications that enable users to schedule their posts for their LinkedIn profiles or company pages in advance. With over 600 million users globally, LinkedIn is a premiere professional networking platform that brings together professionals from various fields to share, connect, and grow professionally. Given such an immense count, it’s important for professionals and businesses to maintain an active online presence. However, it can be challenging to continually curate and post content, hence the need for post scheduling tools.
Features of LinkedIn Post Scheduling Tools
LinkedIn Post Scheduling Tools come with a set of features designed to streamline the post-scheduling process and help users maximize their LinkedIn engagement. One of the core features of these tools is content scheduling. Users can create posts and specify the exact date and time they want the posts to go live. This option can be particularly useful for busy professionals who are juggling numerous tasks, businesses targeting audiences in different time zones, or those who have found that their audience is more active online at specific times.
Another important feature is the ability to manage multiple LinkedIn accounts. Marketing teams, social media managers, or professionals managing various LinkedIn company pages or showcase pages can significantly benefit from this feature. With this feature, it’s possible to manage and schedule posts to multiple LinkedIn profiles or pages without jumping back and forth between different accounts.
Additionally, LinkedIn Post Scheduling Tools offer performance analytics. After scheduling and posting, these tools provide valuable insights into how the posts are performing. Such information might include the number of likes, shares, comments, clicks, and views the posts receive. By providing these statistics, LinkedIn Post Scheduling Tools allow users to understand what type of content resonates well with their audience, which aids in shaping future social media strategies.
Some Popular LinkedIn Post Scheduling Tools
There are a variety of LinkedIn Post Scheduling tools available, each offering a unique set of features. Hootsuite is one of the long-standing tools in this field, allowing users to manage their LinkedIn along with other social media accounts. It offers a unified dashboard where you can schedule posts, track their performance and even reply to comments without leaving the Hootsuite platform.
Buffer is another popular scheduling tool, although it primarily focuses on simplicity and ease of use. With Buffer, users can add posts to their “queue”, and the tool will post them automatically at preset times. And if you’re looking for a tool specifically focused on LinkedIn, there’s Oktopost. It’s tailor-made for B2B businesses intending to measure, manage, and scale content on LinkedIn.
Lastly, there’s Sprout Social, a comprehensive social media management tool. It enables users to not only schedule posts but also to monitor hashtags, manage comments, and get in-depth analytics about your audience.
By using LinkedIn Post Scheduling Tools, marketers, businesses, and professionals can maintain a lively and engaging LinkedIn presence without any hassle. Such tools are equipped with user-friendly features to help you save time, streamline your social media management, keep the content consistent, and boost engagement.