Understanding Google Discover and Mobile SEO
Google Discover is a mobile feature that allows users to access personalized and curated content. It brings them the best of the internet, according to their tastes, interests, and recent activity. To get your content included in this feature, you need to optimize it for Google Discover.
Similarly, mobile SEO isn’t just about making sites mobile-friendly anymore. Over 60% of Google searches are carried out on a mobile device. Subsequently, Google has shifted to mobile-first indexing, meaning that it primarily uses the mobile version of a site’s content for ranking.
How To Optimize For Google Discover
Content is King 👑
The first and most important step towards Google Discover optimization is offering high-quality and engaging content. You can use Google Trends for topic selection, providing trending materials relevant to your industry niche. The content should be unique and fresh, it should offer interesting insights or solve the user’s problem.
High-quality images will also help your content shine in Google Discover. It will improve the chances of your content standing out among competing pieces. Make sure any visual media is in high-resolution and is served over HTTPS.
User Engagement
User engagement is another crucial factor in Google Discover. Google pays attention to the data it collects from its users. The more users engage with your content, the better placed it is in Google Discover.
There are a few ways to increase engagement with your content. One is by maintaining a strong brand presence on your website. Including compelling headlines and meta descriptions can also increase the click-through rate. Social signals, such as shares and likes, are also effective ways of improving visibility on Google Discover.
How To Optimize For Mobile SEO
Mobile Friendliness
Ensure that your website is mobile-friendly. A responsive website that easily adapts to a mobile screen size is a good start. You can use Google’s Mobile-Friendly Test tool to check your website’s mobile-friendliness.
Page Speed
Page speed is essential for mobile SEO. Mobile users generally have less patience for slow-loading pages. Improve your website loading speed by optimizing images, minifying code, leveraging browser caching, and reducing redirects.
User Experience
Google now factors in user experience as part of its ranking algorithm. Make sure that your website offers users a smooth, enjoyable experience. It should be easy to navigate, with intuitive menus and touch-friendly buttons.
Structured Data
Use structured data to provide more information about your site’s content to Google, improving your search listings. With mobile-first indexing in mind, it’s recommended to feature the same structured data on both versions of your site.
Embrace the Future of Search
Google Discover and mobile SEO both represent the direction that online search is heading towards – personalized, immediate, and mobile. Embracing these trends and optimizing your digital content for them will give your website a competitive advantage. It’s all about delivering great content that resonates with your audience and matters to them when, where, and how they want it. So, start today and stay ahead in the ever-evolving digital game.