LinkedIn Pulse: A Breakdown of the Dynamic Content Publication Platform
LinkedIn Pulse is quite simply the heartbeat of the professional world. Available to all LinkedIn users, Pulse has emerged as a vibrant aggregation and content publication platform. It curates personalized content from a variety of industry leaders, global influencers, and general news sources.
The Genesis of LinkedIn Pulse
LinkedIn Pulse was launched in 2014 as an evolution from the original Pulse news app developed by Alphonso Labs in 2010. LinkedIn acquired the news app for a reported $90 million in 2013 and rebranded it as an integral part of LinkedIn’s content strategy, officially rolling it out in 2014.
Originally, LinkedIn Pulse was a separate application, available for use on iOS and Android devices. However, LinkedIn later merged it with their main platform. Now, Pulse serves as a built-in publishing platform, allowing users to write, share, and interact with content directly within LinkedIn.
Growing Your Professional Brand with LinkedIn Pulse
The world has recognized that in this digital era, content isn’t just king (_Yes, a cliché but still ringing true!_) — it’s the entire kingdom. It has the rare power to influence buying habits, change opinions, and even impact global events. LinkedIn Pulse recognizes this power and offers a unique platform where users can publish their own content and share it with the professional world.
Whether you’re an industry expert sharing your thoughts or a newbie sharing your journey, everyone’s perspective can be valuable on LinkedIn Pulse. Here are some of the key benefits of publishing through this platform:
Boost Your Visibility
Content that you publish on LinkedIn Pulse is attached to your profile and is visible to your entire network. Having your work appear on your profile increases your visibility on LinkedIn, thereby enhancing your professional brand.
Thought Leadership
Engaging articles filled with informative insights and forward-thinking ideas can put your expertise in the limelight. Publishing this brand of content regularly on LinkedIn Pulse positions you as a thought leader in your field and attracts more followers.
Foster Network Engagement
Quality articles on Pulse have the potential to engage your network and create meaningful conversations. Engaging with comments on your articles and addressing feedback can help maintain active connections with your LinkedIn network, ultimately fostering richer professional relationships.
Drive Traffic to Your Website
You can always incorporate hyperlinks in your Pulse articles to guide readers to a specific page on your website. This strategy can help drive website traffic, potentially increasing your client base or readership.
Making the Most of LinkedIn Pulse
While the benefits are clear, the road to successful content creation on LinkedIn Pulse requires some effectively applied strategies. Here are some ways you can ensure your content resonates with your network:
Be Consistent
Aiming to regularly share insightful articles is key. However, it’s not all about quantity; quality content remains the essential factor. Delivering consistently valuable content helps to build an engaged audience.
Know Your Audience
Understanding your audience, their interests, and their pain points can enable you to create more impactful content. Therefore, knowing your audience is crucial.
Utilize Visuals
Visual aid can greatly enhance the readability of your articles. A well-placed infographic or relevant image will make your article more engaging.
In conclusion, LinkedIn Pulse brings forth a unique opportunity for all professionals to build their brand through content publication. A tool for thought leaders, industry novices and everyone in between, Pulse is worth your attention if you seek to shape your career and influence your industry through the power of the written word.