Introduction to Video Content Scheduling on LinkedIn
As the professional networking hub continues to evolve, new features are being added to help you showcase your skills and insights in effective and versatile ways to your potential connections. One of the latest and truly impactful feature has been the introduction of video content. With the ability to upload native videos, LinkedIn has become an even more powerful platform for businesses, influencers, and individual users who want to share their professional insights, experiences, events, product launches, and much more.
Despite the convenience of the video feature, one of the challenges many users face involves scheduling their content such that it hits peak engagement times. This is where content scheduling comes to the rescue. But how does one schedule video content on LinkedIn? What are the steps involved and the considerations one should keep in mind? Good news is, we’ve got you sorted. Keep reading to find out.
Understanding The Importance of LinkedIn Video Content
Before diving into the scheduling process, let’s first understand why LinkedIn video content is so important. LinkedIn video content is imperative for success on this platform as it offers an authentic, engaging and personalized way of storytelling to your audiences. Videos have the potential to deliver complex information in an easier and more engaging way. They can help your brand resonate with your audience, thereby improving interaction and engagement rates.
Scheduling Video Content on LinkedIn: The Process
When it comes to scheduling LinkedIn video content, there are a few steps to consider. However, it’s important to remember that LinkedIn itself does not directly support this feature. You’ll need to involve third-party applications to perform this task.
Step 1: Choose A Scheduling Tool
There are several tools available in the market which help in scheduling posts on LinkedIn. These include Hootsuite, Buffer, Agorapulse, Sprout Social and many more. You’ll need to select one that suits your specific needs and requirements. Some key factors to consider while selecting a tool would be its pricing, ease of use, and features offered.
Step 2: Connect Your LinkedIn Account
Once you have chosen your scheduling tool, the next step is to sign in and connect your LinkedIn account. This is usually a straightforward process where you’ll be prompted to log in to your LinkedIn account and authorize the scheduling tool to manage and post content on your behalf.
Step 3: Schedule Your Video
After your accounts are linked, you can now start scheduling your video. While the steps may slightly vary depending on the tool you use, the general process involves the following steps:
1. Create a new post
2. Choose ‘Video’ as the format
3. Upload your video content
4. Write your caption or description
5. Choose LinkedIn as the platform where the post will be published
6. Set the date and time when you want the video to be posted.
Best Practices for Scheduling LinkedIn Content
Just scheduling your video content at any time won’t guarantee you the results you desire. For maximum reach and engagement, you’ll need to be strategic about when you post your content. Research has shown that weekdays during working hours tend to work best for LinkedIn users, specifically Tuesday, Wednesday and Thursday. This makes sense considering the professional nature of LinkedIn where users are more likely to use the platform during their work breaks.
Another best practice involves consistency in posting. Regularly posting video content gives your followers something to look forward to and can help maintain engagement levels. Audiences appreciate knowing when they can expect new content from you.
Lastly, pay attention to the quality of your posts. High-quality, valuable content that helps your audience in some way, has a more significant chance of being shared and increasing your visibility.
Wrapping Up
LinkedIn truly has evolved into a powerful platform for sharing professional insights and experiences through its useful features like video content. Scheduling this content just supplements to the effectiveness, helping you reach your audience at the peak times and maintaining consistency. So don’t miss out. Make the best use of the third-party scheduling tools available and get your video content scheduled today!
In the fast-paced digital world where timely, valuable and engaging content is desired, scheduling LinkedIn video content is truly an admirable approach that will take you a step closer to your growth goals. Get started today!