Embracing the Power of LinkedIn Video Marketing
LinkedIn, a well-known platform for professionals, has successfully ventured into the world of video marketing. With the introduction of video content on the platform, businesses have gained an efficient tool to strengthen their marketing strategies. LinkedIn video marketing offers a unique blend of professional networking and focused advertising, a powerful combination that can effectively grow audience engagement and foster professional relationships like never before.
The Rise of Video Content on LinkedIn
LinkedIn included video content in their platform around 2017, since then, it has rapidly gained popularity among professionals and businesses. According to a survey by LinkedIn, video content is shared 20 times more than other types of content on the platform. This data reflects the potential of LinkedIn video marketing in reaching a broader professional audience.
The unique structure of LinkedIn—the blend of social networking with a professional twist—provides a highly-focused environment for businesses. The platform enables companies to target professionals across industries, making it an efficient tool to conduct video marketing campaigns with a strategic focus.
Understanding LinkedIn Video Marketing
LinkedIn Video Marketing is an approach where businesses or professionals create and share video content to build their brand, promote products or services, or engage with their network and beyond. The key to successful LinkedIn video marketing lies in creating engaging, informative content that speaks to the platform’s high-value audience.
The platform supports different types of video content. From short video clips to LinkedIn live videos, businesses can choose the type of content that aligns with their marketing strategy. Also, LinkedIn offers robust analytics, enabling businesses to track the performance of their video content—an essential tool to refine marketing strategies.
Leveraging LinkedIn Video Marketing for Business Growth
There are various ways businesses can leverage LinkedIn video marketing. A few strategies that stand out include:
Showcasing Organizational Culture and Values
More than ever, professionals want to associate themselves with companies that have strong values and positive organizational culture. LinkedIn video marketing offers an opportunity to highlight your organization’s work ethics, culture, and values in an attractive and engaging way. By transparently showcasing who you are as a company, you’ll attract like-minded professionals and potential business.
Drawing Attention to Products, Services, or Events
LinkedIn video marketing also works great when unveiling new products, promoting services, or announcing corporate events. Videos can offer a clear, focused message about a product, demonstrate how it works, or introduce the team behind its creation—an effective way to generate interest and foster engagement among your LinkedIn connections.
Offering Expert Insights and Thought Leadership
Professionals look at LinkedIn for thought-leading content and industry insights. Sharing videos where experts within your business share their knowledge or provide tips can help establish your brand as a leader in your field.
Tips to Make LinkedIn Video Marketing Work
Before jumping on the video marketing wagon, it is crucial to understand some key concepts that can make your video content stand out.
Keep Your Videos Short and Engaging
LinkedIn professionals are often browsing during a quick break or while commuting. So, aim for video content that’s concise yet engaging—typically, videos that are one to two minutes long perform well.
Enhance Accessibility with Subtitles
Not everyone watches videos with sound, particularly when in a public place. Including subtitles in your videos can significantly improve the accessibility of your content.
Monitor Your Video’s Performance
LinkedIn provides valuable analytics about your video’s performance. Keep an eye on these as they can give valuable insights into what’s working and what needs improvement.
In conclusion, LinkedIn Video Marketing is an innovative way to reach a more professional audience. When used right, it could become a cornerstone of your brand-building and engagement strategy.