Understanding Rank Tracking in SEO Rank Tracking in Search Engine Optimization (SEO) is a method used to understand the position of a website or web page in search engine results. In the simplest terms, it indicates where a web page ranks for a particular keyword or phrase in popular search engines like Google, Bing, and […]
What is HTTPS Redirection?
Understanding HTTPS Redirection Web browsing has become an integral part of our everyday lives, from reading up on the latest news, planning our holidays, to online shopping. One critical aspect, often overlooked by many, is how web browsers communicate with the websites we visit. Here is where HTTPS and HTTPS Redirection come into the picture. […]
What is a Citation Flow Metric?
Understanding Citation Flow Metric Citation Flow is a measure of gauging the influence of a URL’s link equity or ‘link juice.’ It’s a numerical value, ranging from 0 to 100, assigned by the SEO software Majestic. This metric enables an understanding of how authoritative a site appears based on the quantity of sites linking to […]
What is Page Segmentation in SEO?
Understanding Page Segmentation in SEO When it comes to Search Engine Optimization (SEO), several strategies come to mind, such as link building and keyword optimization. While these are critical components, they barely scratch the surface of what SEO entails. One element that does not receive the attention it deserves is Page Segmentation. Page Segmentation in […]
What is Blog Outreach in SEO?
Understanding Blog Outreach in SEO Blog outreach is a potent tool in the world of Search Engine Optimization (SEO). Before delving into that, let’s briefly define SEO. It is a series of practices aimed at improving a website’s visibility on search engine results pages (SERPs). The better your website’s ranking on SERPs, the more likely […]
What is Google’s Page Layout Algorithm?
Understanding Google’s Page Layout Algorithm Google’s overarching mission is to ensure the best possible browsing experience for its users. As consistent with this objective, Google unveiled the Page Layout Algorithm back in 2012. This unique algorithm is part of Google’s continual efforts to enhance the user experience by promoting responsible advertising and penalizing sites that […]
What is an Indexed Page in SEO?
Understanding Indexed Pages in SEO Indexing in SEO is the process of adding web pages into Google search. Depending upon meta tag directives, Google continues processing or halts processing a particular page. If your webpage isn’t in Google’s index, users cannot find your page in Google search results. An indexed page is a page that […]
What is Data Layer in SEO?
Understanding the Data Layer Before diving into the data layer’s role in Search Engine Optimization (SEO), it’s crucial to grasp what a data layer is. In simplest terms, a data layer is a javascript object, acting as a repository that holds all sorts of information about a webpage. This information could be related to the […]
What is Text-to-HTML Ratio?
Understanding Text-to-HTML ratio The Text-to-HTML ratio refers to the amount of text that is contained compared to the amount of HTML code on a webpage. This ratio is shown as a percentage and is used by search engines to calculate the relevance of a webpage. To simplify, imagine a webpage as a cake. The HTML […]
What is Referring Domain in SEO?
##What is a Referring Domain? A referring domain in SEO can broadly be defined as an external domain that leads or points back to your website via a backlink. Essentially, it’s the place from where your backlinks are coming. Backlinks are the external links that direct users from one website to another. Suppose website A […]