Understanding HTML5 HTML5 is the fifth revision of the HTML standard (Hyper Text Markup Language). It is a markup language that shapes the internet as we know it, enabling us to visualize a website through a browser. HTML5 is specifically designed to deliver complex, platform-independent web application programming interfaces and to improve the language with […]
Conversion Attribution
Understanding Conversion Attribution Conversion attribution refers to the way businesses determine how much credit each marketing channel deserves for contributing to a sale or conversion. Essentially, it helps companies understand which of their marketing efforts are paying off and driving users to make a purchase, sign up for a newsletter, fill out a form, or […]
a Vanity URL in Marketing
Understanding Vanity URLs in Marketing In the expansive realm of digital marketing, strategies for increasing brand visibility, recognition, and reach are valuable. Arguably, every component down to the smallest detail counts towards the success of a marketing campaign, especially in the digital age we live in today. One such seemingly minor but immensely impactful element […]
Social Bookmarking in SEO
An Overview of Social Bookmarking in SEO Social Bookmarking is one practice in the world of Search Engine Optimization (SEO) that often goes unnoticed, yet it is crucial in enhancing online visibility. It might sound technical and complicated to many, but it’s actually a straightforward concept. To make it simpler, let’s consider it as marking […]
a Click Path in Analytics
Understanding Click Paths in Analytics Click path, also known as clickstream, is a significant concept in the world of analytics. It refers to the sequence or the path visitors follow when clicking through a website, from the time they enter the site until they exit. This path holds the key to understand the online behavior […]
Algorithmic Penalty in SEO
Understanding Algorithmic Penalty in SEO The field of Search Engine Optimization (SEO) is often full of complex terms and jargon that might seem confusing to the uninitiated. One of such terms is the ‘Algorithmic Penalty.’ This phrase might sound intimidating, yet it’s a fundamental concept that everyone involved in SEO should understand to contribute effectively […]
SSL/TLS Encryption in SEO
Understanding SSL/TLS Encryption Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are terms often exhibited in the digital world, specifically related to website security and data protection. However, there’s another dimension in which the SSL or TLS is rather crucial but frequently overlooked, and this is in the area of Search Engine Optimization (SEO). […]
a 307 Temporary Redirect
Understanding the 307 Temporary Redirect In our daily interaction with the internet, redirects are a common occurrence. They serve a significant purpose in enhancing the overall user experience. However, we hardly ever notice their existence until something causes a snag. One type of redirect that often slides under the radar is the 307 Temporary Redirect. […]
Keyword Segmentation
Understanding Keyword Segmentation Keyword segmentation is a fundamental concept in search engine optimization (SEO) that anyone seeking to improve their online visibility should comprehend. As the name suggests, it consists of dissecting your keyword data into different segments or groups based on certain criteria such as search intent, relevance, location, and more. This segmentation, when […]
HTTPS vs. HTTP in SEO
Understanding HTTP and HTTPS When navigating the internet, you may have come across terms such as HTTP and HTTPS in the URL bar. These acronyms are vital pieces of the internet puzzle that play a specific, crucial role in our online experiences. But what exactly do they mean? And, more importantly concerning online optimization, how […]