Introduction to LinkedIn's Featured Section
As the site for professionals, LinkedIn has always been looking for ways to improve user experience by introducing new opportunities. One such feature which looks to enhance the way users present themselves on their profiles is the LinkedIn Featured Section. This function also helps the Linkedin users consolidate their top works in one place, making it quicker for employers to recognize them.
Understanding the LinkedIn Featured Section
The Featured Section is your chance to display your powerful career achievements, such as lucrative projects or positions that one has held in the past. Picture it like an online portfolio comprised of everything content that you would want to emphasize that are visually appealing. Examples could be work samples, articles, personal or blog website links, external mentions, pictures, documents, presentations, and videos. Basically, it is such a section in the LinkedIn profile where you have the opportunity to present well-rounded narratives of your accomplishments, skills, and talents.
The Featured section is one of the places many people viewing your profile will look at immediately after the About section. It is situated underneath the About section and is also prime real estate on your profile making it valuable for inserting evidence of your abilities and achievements.
There is an advantage to this not just one but three. For starters, it offers a viewpoint of your skills even shot and makes it easy for inward users to judge your skills and qualifications. Second, it also enables users to present physical proof of their career accomplishments. And lastly, it helps in increasing the interactivity of the profile as these features can be clickable making the viewer navigate them to other exploring content.
How to Utilize the LinkedIn Featured Section
While using this option, keep in mind that whatever is highlighted in your LinkedIn Featured Section is what you want to focus on. A good example is if a content writer is looking for a job in a content marketing agency, he or she can look for some of the best articles they have written or some of the content strategies they employed that worked or got some great metrics through content. That’s the kind of useful and more focused content that potential employers will want to see.
The process of putting content in your Featured Section is very easy. Linkedin has made the process very simple. You need to go to the Featured Section which is just beneath the About Section of your Linkedin profile and click on the ‘+’ sign. Here, you can add posts, articles, links and media. Select the option, upload content, fill in the particulars and click ‘Save’. And … your highlight is already in the Featured Section.
One thing that is quite clear about LinkedIn Featured Section is versatility. The focus is not to uploading a single document only, there is a scope for uploading multiple documents and arranging in such a way that they serve their purpose. In this way it is possible to present, for example, many skills and results at the same time increasing interactivity and interest for the audience. Worth noting, however, is that there is a dynamic change. Meaning that such content can be expected to be deepened, expanded or even substituted in the cause of a professional career.
Like other social networks, LinkedIn has transformed the way its user creates his image by making the content more visual, informative, appealing and representative. The content and the layout that LinkedIn Featured Section portrays is of paramount importance since it is a tool for professionals across the globe and gives them the freedom to showcase and tell about their work in the most interesting way. Enhancing this tool, professional networking site would for sure help in targeting and reaching out more potential customers in their scope, thereby making it easier to spot professional opportunities.