No aspect of LinkedIn marketing strategy can be overlooked if you want your business or personal brand to succeed. One such overlooked but essential aspect is LinkedIn follower growth.
Understand LinkedIn Follower Growth
LinkedIn follower growth involves increasing the number of followers to your LinkedIn profile or your company’s LinkedIn page. Your followers are the audience who chose to engage with your content, getting updates whenever you post a blog post, share a news update, or engage in a discussion or a poll. They are essentially vital for expanding your outreach and influence on the professional social network.
Your LinkedIn follower growth rate is an indicator of the effectiveness of your LinkedIn marketing strategy. It helps understand how well you are engaging with your audience, amplifying your message, enhancing your brand visibility, and driving traffic to your website. If your follower base is growing, it is a sign that you are sharing content that is resonating with your audience and they are finding it valuable. Conversely, if your follower growth rate is stagnating or declining, that’s a clue that you may need to revamp your strategy or content.
Importance of LinkedIn Follower Growth
A consistent growth in your LinkedIn followers means a larger audience to share content with, and a larger potential for interactions, discussions, engagement, and conversions. Here’s why LinkedIn follower growth is crucial for your LinkedIn marketing strategy:
**Boosts Brand Visibility and Reputation:** A substantial follower base enhances your brand visibility, and can enhance your reputation and credibility within your industry. Prospective customers, partners, or employers may perceive a company or individual with many followers as more trustworthy or authoritative.
**Increases Organic Reach:** LinkedIn, like other social networking sites, uses an algorithm that gives more visibility to content from individuals or companies with many followers and high engagement rates. Therefore, growing your followers can lead to increased organic reach, i.e., your content reaching more people naturally without paid promotion.
**Enhances User Engagement:** More followers mean more people likely to interact with your content by liking, commenting, or sharing, leading to higher user engagement. It also increases the chances of your content showing up in feeds of people who aren’t your followers but are part of your followers’ network.
**Drives Traffic to Your Website:** By sharing blog posts, articles, or other content that links back to your website, you can direct your LinkedIn followers to your website, thus, driving organic traffic and potentially increasing leads or sales.
Strategies for LinkedIn Follower Growth
Evidently, achieving a steady LinkedIn follower growth rate is key for the success of your LinkedIn strategy. Here are a few effective strategies to help foster this growth:
**Share Valuable Content Regularly:** The more useful and interesting your content is, the more likely people are to share it, which can result in more followers. It’s also crucial to maintain a consistent posting schedule.
**Optimize Your LinkedIn Profile:** Make sure your LinkedIn profile or company page is fully completed with up-to-date, compelling, and keyword-rich information.
**Engage with Your Audience:** Respond to comments on your posts, engage in other people’s posts or discussions, ask and answer questions, and like and share posts from your connections.
**Tag and Mention Connections:** In your posts, you can mention people or companies who are relevant to your content.
**Promote Your LinkedIn Profile:** Include your LinkedIn profile link on your website, blog, email signature, and other social media profiles to encourage your existing contacts to follow you on LinkedIn.
**LinkedIn Ads:** Consider using LinkedIn’s paid advertising options, like Follower Ads, to reach a larger, targeted audience.
Growing your LinkedIn followers effectively requires consistent effort, adaptation, and time. It’s not about just increasing the number. Quality trumps quantity. It’s better to have fewer followers who are genuinely interested in your content and are likely to engage with it rather than many followers who remain passive. Strive for steady LinkedIn follower growth rate by nurturing relationships with your existing followers while continually reaching out to potential new followers. This strategy will pay off in the long run, contributing towards your LinkedIn marketing success.