Understanding LinkedIn Native Video
LinkedIn, the world’s largest and most effective professional networking platform, continuously innovates and evolves to remain relevant to its vast user base. One such innovative feature that has grabbed headlines recently is LinkedIn Native Video. It fundamentally differs from other video posting methods on LinkedIn as it allows users to record and post videos directly from the mobile or web interface, meaning the video resides natively in LinkedIn’s infrastructure.
The Impact and Importance of LinkedIn Native Video
Among the vast array of multimedia options available today, video content has proven to be the most engaging and impactful form of communication. With around 500 million members, LinkedIn’s move towards native video is significant, opening up a new avenue for professionals to convey their messages and enhance their professional presence effectively.
The benefits of LinkedIn native video are multi-fold. For starters, the auto-playing feature of native videos helps grab the user’s attention immediately. Video content evokes and engages emotional responses far better than text or images. It presents businesses and professionals an opportunity to tell a compelling story about themselves, their competences, achievements, or services they offer. Furthermore, with LinkedIn’s professional user demographics, this is a golden opportunity for B2B marketing and professional branding.
Secondly, video metrics allow businesses and professionals to evaluate the reach and effectiveness of their video. These statistics provide details like the number of views, likes, and shares, viewers’ job titles, and the places where they work. This analytics feature empowers users to curate content specific to their audience and improve visibility among strategic prospects.
Thirdly, elevating one’s professional brand is now more convenient with LinkedIn native videos. Whether you are showcasing company culture, sharing your thoughts on a trending industry topic, introducing a new product, or offering a personal piece of career advice, video helps to humanize these conversations, build trust and credibility for you in your network, and conveniently share your professional identity.
How to Use LinkedIn Native Video
Implementing LinkedIn Native Video into your professional branding strategy is simple. If you are looking to post via mobile app, click on the video icon in the share box at the top of your feed to record a new video or upload something you’ve already recorded. If you want to post via your desktop, click the video icon in the share box on your feed, or visit your profile and click the same icon under your profile photo. Once uploaded, you can add a text and tag connections to increase visibility.
In terms of duration, LinkedIn supports native videos that are between 3 seconds and 10 minutes long. However, LinkedIn recommends sticking to videos less than 5 minutes for optimal engagement.
LinkedIn Native Video has surely made storytelling simpler and more compelling for professionals and businesses alike. Whether you intend to express your opinion, share knowledge, or promote a product, this tool provides a dynamic platform to effectively engage with your target audience and create a credible professional persona online. Vibrant and personal, video content not only enhances your LinkedIn profile but also opens doors for amplifying your personal branding or promotional efforts in the professional domain. Harness this unique form of communication to make the most out of your LinkedIn experience.