Understanding LinkedIn Video Content Scheduling
LinkedIn Video Content Scheduling refers to the method of organizing and planning your video content on the professional networking platform, LinkedIn, in advance. This feature enables LinkedIn users to save time, display consistency, reach out to a broader range of audience types, and engage more effectively with their online connections.
Since LinkedIn moved beyond being just a platform for job seekers, it has become an integral part of marketers’ social media strategy. In particular, video content has recently emerged as a popular trend on LinkedIn. With its ability to convey messages quickly and engagingly, videos can effectively enhance brand awareness, foster more meaningful relationships, and potentially increase conversions.
However, not all video content reaps success on LinkedIn as the timing of the content plays an important role. This is where LinkedIn Video Content Scheduling comes into play – the ability to pre-determine the posting date and time for your video content.
Key Features of LinkedIn Video Content Scheduling
When it comes to scheduling LinkedIn video content, there are three main aspects that need to be considered:
1.Efficient time management: Scheduling your videos enables you to manage your time more effectively. You won’t have to manually post videos every day or week. You can schedule your content all at once and the system will automatically post your videos at your chosen time. This feature helps in maintaining a consistent online presence, which is crucial in building a strong LinkedIn network.
2.Optimal reach and engagement: By scheduling your videos, you can ensure they are posted at a time when most of your audience is active. Research has shown that there are particular ‘peak times’ when LinkedIn users are most active, hence, planning your posts for these hours can maximize reach and engagement.
3.Consistent content delivery: One of the advantages of scheduling is that it ensures you deliver content consistently. Consistency is key in any social media strategy, and with scheduled posts, you can ensure regular updates. This will help to keep your audience engaged by consistently providing them with useful and interesting content.
How To Use LinkedIn Video Content Scheduling
Now that we understand the what and why of LinkedIn Video Content Scheduling, let’s dive into the how. Scheduling your video content on LinkedIn is a straightforward process, although it does require the use of a third-party tool like Hootsuite, Buffer, or Sprout Social, as LinkedIn currently does not have its own built-in scheduling feature.
Step 1: Choose a scheduling tool: Start by selecting a third-party scheduling tool that supports LinkedIn. Check out the features and pricing of different tools and choose one that fits your needs.
Step 2: Connect your LinkedIn account: After choosing a tool, you’ll need to connect your LinkedIn account to it. This typically involves adding your LinkedIn credentials and authorizing the tool to manage your posts.
Step 3: Create your video content: Create a video that aligns with your brand and connects with your target audience.
Step 4: Schedule your post: Once your video is ready, upload it to the scheduling tool. You’ll then select a time and date for the post to be published.
Step 5: Monitor and adjust if needed: After your posts are scheduled, it’s always a good idea to monitor your analytics and adjust your post times if necessary. These scheduling tools often come with analytics features, allowing you to track the performance of your posts.
LinkedIn Video Content Scheduling can be a game-changer for your social media strategy. The ability to plan and automate your content can help you reach your LinkedIn audience more effectively, freeing up time for you to focus on other aspects of your business or job. So, get started, schedule your video content, and see the difference it makes for your LinkedIn engagement.