Grasping the Concept of LinkedIn Video Marketing
LinkedIn Video Marketing refers to the technique of utilizing videos as marketing tools on LinkedIn platform. This marketing practice is escalating due to the surge in daily video views on popular social networking sites. To break it down, LinkedIn, the professional networking site for industry professionals and job seekers, has expanded its features to include video sharing – an extension that has since proved to be a powerful marketing tool for businesses around the globe.
Why LinkedIn Video Marketing is Vital
LinkedIn has always been a priceless resource for professionals and businesses looking to build networks, recruit top talent, and share valuable content. Now with the introduction of native video content, LinkedIn gives businesses the ability to engage with their audience in a more personal and interactive manner.
Think of LinkedIn video marketing as the opportunity to put your business’s face out there, to talk about your mission, to extend the corporate life-line beyond the website and promotional materials. Companies leverage this tool to present product demonstrations, testimonials, behind-the-scenes features, interviews, event promotions and more. It’s a very effective way to humanize your brand, build trust, and deepen relationships with your network.
Moreover, LinkedIn’s algorithm treats native video content more preferentially, which means it gets more visibility and engagement than text-based content or links to external videos. If we look into LinkedIn’s demographic, we find that the platform is the most used by 46% of the social media users (Source: LinkedIn Marketing Solutions Blog). This draws a clear picture of why LinkedIn video marketing is vital for businesses.
How to Optimize LinkedIn Video Marketing
To harness the full potential of LinkedIn video marketing, it’s not just about creating and uploading a video. The technique demands strategies and calculated steps to ensure maximum visibility and engagement. Here are few key things to consider:
1. Content is King: Ensure your video content is engaging, relevant, and value-driven. Share insights, facts, or processes that can help viewers learn something new.
2. Keep it Short: Ideal LinkedIn videos are between 30 seconds to 5 minutes long. Long videos could fail to retain audience interest.
3. Eye-Catching Thumbnail: Choose the right thumbnail to attract the viewer’s attention. This should ideally be a highlight from the video itself.
4. Add Subtitles: 80% of video marketers use captions according to LinkedIn. So, don’t forget to add subtitles, as majority of users watch videos on mute.
5. Include a CTA: Finally, a video is just a video without a call-to-action (CTA). Remember to add a CTA in the video or in the post description.
Remember, videos are a powerful medium to tell your story, and LinkedIn has provided an amazing platform for businesses to leverage. LinkedIn video marketing not only helps in engaging a larger audience but it also maximizes your chances of conversion. So step up, start experimenting with videos and become an important part of this ever-growing community!