Understanding Orphan Page in SEO
When it comes to optimizing a website’s search engine performance, every little detail counts, including taking into account the presence of orphan pages. By definition, an orphan page is a web page that no other page on the same website links to. It’s a standalone entity within a website’s architecture, devoid of incoming internal links. For users and search engines, these pages virtually do not exist, as there are no direct pathways leading to them.
Having orphan pages is a common mistake that webmasters often overlook. That can lead to significant SEO consequences. Reading this article could help you to comprehend the concept of an orphan page more thoroughly, to understand whether it’s terrible, and what the best ways to manage them are.
The Impact of Orphan Pages in SEO
As they lack internal links, orphan pages are typically not discovered by search engines, which crawl websites by following links from one page to another. Therefore, an orphan page could have the best, most valuable content, but it might as well be invisible if search engines can’t find it. This invisibility stifles the SEO potential of the page, affecting the overall performance of the website.
Furthermore, orphan pages provide a poor user experience. If users land on an orphan page, either through a direct link or from an external reference, they’re effectively stuck. There are no links for them to follow and thus, they’re likely to exit the site out of frustration or disinterest—an action that signals to search engines your website is not user-friendly, and could result in lowered search rankings.
How to Manage Orphan Pages for Optimum SEO Results
Identifying and managing orphan pages should be an integral part of your website’s SEO strategy. Here’s how you can go about it:
1. Identifying Orphan Pages: Spotting orphan pages can be challenging, especially if you’re dealing with a large website. Fortunately, several SEO tools (like Screaming Frog, SEMrush, or Ahrefs) can help you locate these pages efficiently. These tools can crawl your website just as a search engine like Google would, and provide a report of all pages not linked to internally.
2. Fixing Orphan Pages: There are several ways to give orphan pages the attention they deserve. The most straightforward one is to link to them from other relevant pages on your site. However, remember to link them in a manner that makes sense to your users. Your aim should not be just to get the pages indexed, but also to improve your site navigation.
Another effective method of managing orphan pages is through XML sitemaps. Including orphan pages in your XML sitemap doesn’t provide a perfect solution, but it does enable search engines to find and index them.
Lastly, if an orphan page presents no value to your users or your SEO, consider deleting it altogether. Not all pages deserve a spot in search engine indexes, and this could be the case with some of your orphan pages.
Keeping your website free of orphan pages leads to a better user experience and improves your site’s search engine visibility. Moreover, by managing orphan pages, you’re making the most out of every page on your website, ensuring that all your valuable content gets the recognition it deserves.